CERRITOS, Calif. — The Fresh Produce & Floral Council, La Mirada, Calif., raised more than $116,000 for a local charity during its annual holiday luncheon and charity auction.
Tom BurfieldMaster of ceremonies Rick Cruz (from left), manager of division operations for produce for Vons/Safeway; Sylvano Ibay, vice president of Caterina’s Club in Orange County, Calif.; and Mike Casazza, executive vice president of sales and marketing for Apio Inc. and chairman of the Fresh Produce & Floral Council, chat prior to the council’s annual holiday luncheon and charity auction Dec. 4.Guest auctioneers for the Dec. 4 event were Petros Papadakis, co-host of “Petros & Money” on Fox Sports Radio, and Fred Roggin, sports anchor for NBC4 in Los Angeles.
FPFC members bid on high-end electronics, sports memorabilia and designer items as well as lunch, dinner or golf with retailers representing Albertsons, Food 4 Less, Northgate Market, Ralphs, Smart & Final and Stater Bros.
Local talk radio station KFI also donated a breakfast and a dinner with two of its hosts.
Auction proceeds benefit Caterina’s Club, an Orange County organization that provides meals to homeless children.
Sylvano Ibay, general manager at White House Restaurant in Anaheim and vice president at Caterina’s Club, said the charity now provides healthful meals for 500 “hotel kids” — children of low-income parents who live in area motels — every day.
That number is expected to increase to 1,000 by Jan. 1.
Caterina’s Club, founded by Ibay’s uncle, Bruno Serato, also provides financial support to move families into permanent housing.
In all, the FPFC event took in $116,423:
- Silent auction, $7,600
- Live auction, $103,700
- Raffle, $1,123
- Additional contributions, $4,000
Rick Cruz, manager of division operations for produce for Vons/Safeway, was master of ceremonies, and Andrew Bivens, salesman at Westlake Produce Co., Irwindale, Calif., is chairman of the luncheon committee.
The event was at the Sheraton Cerritos hotel.