Mushrooms Marketing business updates

01/06/2012 10:39:00 AM
Tom Burfield


“The Safe Quality Food Institute certifies Giorgio for SQF Level 3, the highest level attainable,” he said.


The company also is into traceback.


“We have a sophisticated in-house system that allows us to trace back from the codes on our packages on the retail shelf and then forward the information to see where the product with the same code has shipped,” he said. “The code identifies the building and crew that harvested the mushrooms.”


The company also is involved with the Produce Traceability Initiative.


“We have our (Global Trade Item Numbers) all set up, but there is still work to do,” Litvin said.
 


Monterey Mushrooms updates labels


New, sustainable packaging with high-graphic labels now is available from Monterey Mushrooms Inc., Watsonville, Calif., said Joe Caldwell, vice president.


“The new labels provide an attractive photo of various dishes with mushrooms to give consumers immediate ideas of what they can prepare for their families,” he said.
Also at Monterey Mushrooms, Kevin Eichele has joined the company as western region sales director. Eichele most recently was with Cincinatti-based Chiquita/Fresh Express.
Monterey Mushrooms continues to invest heavily in modernization projects and efficiency improvements and to focus on its 100% Daily Value Vitamin D mushrooms, Caldwell said.



Mushroom Council plans MyPlate recipes


The San Jose, Calif.-based Mushroom Council says its work with the Hockessin, Del.-based Produce for Better Health Foundation on the MyPlate recipes is extending into 2012. The council already has released one recipe for the program — curried chicken with raisins and mushrooms — but there are plans for an additional five recipes.


The second recipe — mushrooms and steak fajitas — was being tested in the fall and was scheduled for release by the end of December. In early December, the council was working to identify additional partners for the remaining four plates, to be released in the first half of 2012.



Phillips expands white mushroom facility


Phillips Mushroom Farms, Kennett Square, Pa., is completing the expansion of its white mushroom-growing facility in Warwick, Md., said Kevin Donovan, sales manager.


“This will double our capacity for production of white mushrooms,” he said.



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