Great promotional opportunities
Randy Shell, vice president of marketing and new business development for Bancroft, Wis.-based RPE Inc., said the big 2012-13 crop presents marketers with great opportunities to get consumers to eat more spuds.
“Supplies look to be plentiful for the season, with great supplies for promotions,” he said. “This will be a great year for retailers to promote russet potatoes in 10-pound and larger bags at very good prices. Overall, this should be a great year to increase potato consumption.”
In August, RPE inked a deal with Lynn McCullough and Jeffery McCullough, who own Monte Vista-based Spud Seller Inc., Spud Grower Farms LLC and Lynn McCullough Farms LLC.
The deal makes RPE the exclusive marketer for Spud Seller and Spud Grower Farms.