Editorial Calendar

The Packer Editorial Calendar 2012

January

January 2, 2012 (Dec. 21)

Southwest KYM (Dec. 15)

Apple Marketing (Dec. 15)

Bonus Distribution: National Potato Council


January 9, 2012 (Dec. 28)

Mushroom Marketing (Dec. 22)

Organic Produce (Dec. 22)


January 16, 2012 (Jan. 6)

Chilean Grapes (Jan. 2)

Food Safety/Traceability (Jan. 2)

Texas KYM (Jan. 2)

Bonus Distribution: Sweet Potato Council Annual Meeting


January 23, 2012 (Jan. 13)

Citrus Marketing (Jan. 9)

Sustainability/Going Green (Jan. 9) 

Florida KYM (Jan. 9) 

 Bonus Distribution: NY Vegetable Grower Assoc.
 

January 30, 2012 (Jan. 20)

California Asparagus (Jan. 16)

Imported Melons (Jan. 16)

Floral Marketing (Jan. 16)

February

February 6, 2012 (Jan. 27)

Ontario Greenhouse Produce (Jan. 23)

Pineapple Marketing (Jan. 23)

Fruit Logistica Show Cover (Jan. 23)

Bonus Distribution: Fruit Logistica, World Ag Expo

National Grocers Assoc.


February 13, 2012 (Feb. 3)

Southern California Strawberries (Jan. 30)

West Mexico Spring Veg (Jan. 30)


February 17, 2012

Fresh Trends Magazine

Deadlines January 4, 2011


February 20, 2012 (Feb. 10)

Toronto KYM (Feb. 6)

Bonus Distribution: National Watermelon Assoc.


February 27, 2012 (Feb. 17)

California Spring Vegetables (Feb. 13)

Texas Onion (Feb. 13)

Southeast Produce Council (Feb. 13)

New York KYM (Feb. 13)

Bonus Distribution: Southeast Produce Show 

March

March 5, 2012 (Feb. 24)

Banana Marketing (Feb. 20)

Florida Spring Produce (Feb. 20)

Potatoes Marketing (Feb. 20)

Floral Marketing (Feb. 20)


March 12, 2012 (Mar. 2)

TX Special Issue Magazine (Jan. 23)

 Sweet Potato Marketing (Feb. 27)

Transportation (Feb. 27)

Fresh Cut/Value-Added Prepared Meals (Feb. 27)

Greenhouse Vegetables (Feb. 27)

March 19, 2012 (Mar. 9)

California Avocado Slick Metro (Feb. 21) 

Pre-CPMA (Mar. 5)

San Antonio Wholesale Market Opening (March 5)

Bonus Distribution: America Trades Produce, CGTFL


March 26, 2012 (Mar. 16)

Boston KYM (Mar. 12)

Food Safety/Traceability (Mar. 12)

Seeds of Change (Mar. 12)

Readership Study

April

April 2, 2012 (Mar. 23)

California Strawberries Tabloid (Mar. 6)

Vidalia Onions (Mar. 19)

Mango Marketing (Mar 19)

Pre-United Fresh Convention (Mar 19)

Fresh-Cut Processing Equipment and Technologies (Mar 19)

April 9, 2012 (Mar. 30)

Asparagus Marketing (Mar. 26)

Santa Maria Vegetables (Mar. 26)

Texas Spring Produce (Mar. 26)

Floral Marketing (Mar. 26)

Bonus Distribution: CPMA


April 16, 2012 (Apr. 5)

CA Cherries (Apr. 2)

Mexican Grapes Tabloid (Mar. 20)

Melon Marketing (Apr. 2)

Post CPMA Coverage

Bonus Distribution: FPFC Northern Calif. Expo

April 23, 2012 (Apr. 13)

Tropical Fruit Marketing (Apr. 9)

Chilean Clementines (Apr. 9)

Salinas Valley Vegetable (Apr. 9)

Profile In Produce: Women in Produce Tabloid (Mar 27)

Bonus Distribution: NEPC

April 30, 2012 (Apr. 20)

California Summer Fruit Tabloid (Apr. 3)

Organic Produce (Apr. 16)

Desert Produce (Apr 16)

Bonus Distribution: United Fresh

May

 
May 7, 2012 (Apr. 27)

Berries Marketing (Apr. 23)

Georgia Produce (Apr. 23)

South African Citrus (Apr. 23)

Floral Marketing (Apr. 23) 

Post United Coverage


May 14, 2012 (May 4)

Profiles in Produce: Milestones Tab (Apr. 16)

Pepper Marketing (Apr. 30)

Carolina Produce (Apr. 30)

Onion Marketing (Apr. 30)


May 21, 2012 (May 11)

Calif/Baja Tomato (May 7)

Northwest Cherries Tabloid (Apr. 24)

Twin Cities KYM (May 7)


May 28, 2012 (May 18)

Florida Avocado (May 14)

NJ Produce (May 14)

New Mexico Onions ( May 14)

June

June 4, 2012 (May 24)

Mid Atlantic Produce (May 18) 

 Floral Marketing (May 18)

 Ohio Vegetables (May 18)

Westside California Melon (May 18)

Summer Citrus (May 18)

 
June 11, 2012 (Jun. 1)

Walla Walla Onion (May 25)

Michigan Produce (May 25)

Peruvian Citrus (May 25)

Ontario Field Produce (May 25)

 

Produce Availability Guide

June 17, 2012

Deadlines 3-21-12

June 18, 2012 (Jun. 8)
 
Atlanta KYM (Jun. 4)

Specialties Marketing (Jun. 4)

New Zealand Fruit (Jun. 4)


June 25, 2012 (Jun. 15)

SPECIAL REPORT: Foodservice Tabloid (May 29)

Living Produce (Jun. 11)

Fig Marketing (Jun. 11)

Quebec Produce (Jun. 11)

Food Safety/Traceability (Jun. 11)

July

July 2, 2012 (Jun. 22)

Los Angeles KYM (Jun. 18)

Kentucky/Tennessee Produce (Jun. 18)

Floral Marketing (Jun. 18)

California Grape Tabloid (Jun 5)


July 9, 2012 (Jun. 28)

Sustainablity/Going Green (Jun. 22)

Washington & Oregon Potatoes (Jun. 22)

Northwest KYM (Jun. 22)
 

July 16, 2012 (Jul. 6)

New York State Vegetables (Jun. 29)

Wisconsin Potato (Jun. 29)

California Pear (Jun. 29)

Peruvian Asparagus (Jun. 29)

Bonus Distribution: FPFC Southern CA Expo


July 23, 2012 (Jul. 13)

Summer Berries (Jul. 9)

California Lettuce & Leaf (Jul. 9)

Pre-Midwest Produce Conference (Jun. 22)

Bonus Distribution: PMA Foodservice

July 30, 2012 (Jul. 20)

Colorado Produce (Jul. 16)

Garlic/Herb Marketing (Jul. 16)

Locally Grown Marketing (Jun. 16)

Post-PMA Foodservice Coverage

 
August

August 6, 2012 (Jul. 27)

Marketing to Kids (Jul. 23)

St. Louis KYM (Jul. 23)

Floral Marketing (Jul 23)

SPECIAL REPORT: Packaging Tabloid (Jul. 10)  


August 13, 2012 (Aug. 3)  

Mushroom Marketing Tabloid (Jul. 17)

Fall Avocado Mktg (Jul. 30)

Baltimore/Washington, D.C. KYM (Jul. 30)

 QPMA (Jul. 30)

Bonus Distribution: US Apple Assoc. Outlook, QPMA, Midwest Produce Conference


August 20, 2012 (Aug. 10)

San Diego/Baja Tomatoes (Aug. 6)

Idaho/E. Oregon Onions (Aug. 6)

Skagit Valley Produce (Aug. 6)

 Post-Midwest Produce Conference and Expo

Profiles in Produce: Legends Tabloid (Jul. 24)


August 27, 2012 (Aug. 17)

Southern Sweet Potatoes (Aug. 13)

Eastern Apples (Aug. 13)

California Fall Fruits Tabloid (Jul. 31)

Bonus Distribution: ID Grower-Shippers

September

September 3, 2012 (Aug. 24)

Michigan Apples (Aug. 20)

Georgia Fall Produce (Aug. 20)

Northwest Pears Tabloid (Aug. 7)

Fall Tropicals (Aug. 20)

Philadelphia KYM (Aug. 20)

Floral Marketing (Aug. 20)

Bonus Distribution: Fla. Tomato Conference


September 10, 2012 (Aug. 31)

Heartland KYM (Aug. 27)

San Luis Potato (Aug. 27)

Argentina Blueberries (Aug. 27)

Chilean Avocado (Aug. 27)


September 17, 2012 (Sep. 9)

Peruvian Onions (Aug. 31)

Mexican Greenhouse (Aug. 31)

Pomegranates Marketing (Aug. 31)

Washington Apples Tabloid (Aug. 20)

Bonus Distribution: Fla. Fruit and Veg. Association


September 24, 2012 (Sep. 17)

Kiwifruit Marketing (Sep. 10)

Northern California KYM (Sep. 10)

Nuts Dates & Dried Fruit (Sep. 10)

October

October 1, 2012 (Sep. 21)

North Carolina Sweet Potato (Sep 17)

Red River Valley Potatoes (Sep 17)

Banana Marketing (Sep 17)

Food Safety/Traceability (Sep 17) 

 Bonus Distribution: Washington Public Policy


October 8, 2012 (Sep. 28)

Pre-PMA (Sep. 24)


October 15, 2012 (Oct. 5)

Chilean Blueberries (Oct. 1)

Idaho Potatoes Tabloid (Sept. 21)

California/Arizona Citrus (Oct. 1)

Floral Marketing (Oct. 1)


October 22, 2012 (Oct. 12)

Bagged Salad Marketing Profile (Oct. 8)

PEI Potatoes (Oct. 8)

Ohio KYM (Oct. 8)


October 29, 2012 (Oct. 15)

Profiles in Produce: Packer 25 Tabloid (Oct. 2)

Bonus Distribution: PMA

November

November 5, 2012 (Oct. 26)

Organic Produce (Oct. 22)

Potatoes & Onions Marketing (Oct. 22)

Florida Fall Veg (Oct. 22)

Mexican Avocado (Oct. 22)

Floral Marketing (Oct. 22)

Post PMA Coverage


November 12, 2012 (Nov. 2)

California Winter Desert Veg (Oct. 29)

Chilean Produce (Oct. 29)

Texas Citrus (Oct. 29)


November 19, 2012 (Nov. 9)
 
Tex-Mex Winter Produce (Nov. 5)

Michigan KYM (Nov. 5)

Florida Citrus (Nov. 5)

Profiles in Produce: Rising Stars Tabloid (Oct. 23)


November 26, 2012 (Nov. 15)

West Mexico Winter Produce Tab (Oct. 30)

Offshore Melons (Nov. 9)

Montreal KYM (Oct. 29)

Packaging Update (Nov. 9)

December

December 3, 2012 (Nov. 21)

Florida Tomatoes (Nov. 15)

Potatoes Marketing (Nov. 15)

Floral Marketing (Nov. 15)

PBH Special Magazine (Oct. 21)


December 10, 2012 (Nov. 30)

Chicago KYM & Terminal Market Guide (Nov. 26)


December 17, 2012 (Dec. 7)

Western Greenhouse Vegetables (Dec. 3)

Connecticut KYM (Dec. 3)

Foodservice Update (Dec. 3)

Cen-Am/Caribbean (Dec. 3)

Profiles In Produce: Retailer of the Year Tabloid (Nov. 23)


December 24, 2012 (Dec. 14)

Commodity Board & Assoc. Updates (Dec. 10)

Florida Strawberries (Dec. 10)

December 31, 2012 (Dec. 21)

Special Report: Year in Produce Tabloid (Dec. 7)