With a variety of colors and flavors to choose from, apples remain the second most-popular commodity in the produce department. More than eight in 10 consumers selected the crunchy fruit in the past year, making it the No. 2 fruit in Fresh Trends 2013. The likelihood of an apple purchase slipped two percentage points from last year.
Grower-shippers expect ample high-quality supplies of most Thanksgiving produce staples this year, with green beans the notable exception.
ANAHEIM, Calif. — Envy apples are not even a little humble about their new consumer marketing campaign launched at the Produce Marketing Association Fresh Summit.
Chiquita Apple Bites were served at a Disney’s Hollywood Studios event featuring the Evil Queen who gave Snow White a poisoned apple. Guests dressed as their favorite Disney movie scoundrels — others were Cruella De Vil, Maleficent and Hades — at the Aug. 23 “Villains Unleashed” event, where they sampled specialty treats and drinks. The one-time event ended with a fireworks display. Chiquita Brands International partners with Disney in various capacities. It is the exclusive supplier of branded bananas and salads to the Walt Disney World Resort and Disney Cruise Line. The company also sponsors two attractions: “Crush ‘n’ Gusher Water Thrill Ride,” themed to a tropical fruit processing center at Disney’s Typhoon Lagoon Water Park; and “Living with the Land,” an Epcot attraction that takes guests into The Land Pavilion’s greenhouses to explore advances in agriculture.
Columbia Marketing International has launched a pouch bag line for Queen Bee Honeycrisp apples. Tested earlier this fall, it’s expanded to nationwide distribution in response to retail demand, according to the company.
For the second straight year, Chile has been hit with unusually cold fall weather, potentially damaging fruit crops.More Packer Stories for Apples
Market Scope - Apples — F.o.b.s as of Oct. 20
YAKIMA VALLEY AND WENATCHEE DISTRICT, WASH. — 2014 crop shipments (1,006-1,119-1,213, includes exports 276-371-416) — Movement expected about the same. Trading active. Prices generally unchanged. Washington extra fancy carton tray pack red delicious 72-113s mostly $17-18, 125s $18-20; golden delicious 72-88s mostly $20, 100-113s mostly $18; granny smith 72-88s mostly $24, 100-113s $20-22, 125s $18-20; gala 72-113s $18-20; Honeycrisp 64-100s mostly $40-45; Washington extra fancy carton tray pack fine appearance red delicious 72-113s mostly $20-22, 125s $20-22; golden delicious 72-88s $22-24, 100-113s mostly $20; granny smith 72-88s $26-28, 100s $22-24, 113-125s $20-22; gala 72-88s $22-24, 100-113s $20-22; Honeycrisp 64-100s mostly $50-55. 2013 crop shipments (62-30-19, includes exports 17-7-10).
MICHIGAN) — Shipments (116-143-119) — Movement expected to remain about the same. Trading fairly active. Prices generally unchanged. Cartons of 12 3-pound film bags U.S. extra fancy 2½-inch minimum gala and fuji mostly $20-22, red delicious, golden delicious, jonathan, jonamac and cortland mostly $18-20, empire mostly $17-19, Honeycrisp mostly $40-45. Tray pack U.S. extra fancy gala 88-100s mostly $22-24, red delicious 80-100s $20-22, golden delicious $18-22, jonathan 88-100s $24-26, mcintosh 88s mostly $24-26, Honeycrisp 72-88s mostly $58-62, cortland 64-72s $22-26. Size and color exceed normal levels and generally very good.
NEW YORK — Shipments (105-110-112) — Movement expected to remain about the same. Trading active. Prices mcintosh and cortland cartons tray pack and mcintosh carton cell pack lower, others generally unchanged. Cartons U.S. extra fancy of 12 3-pound film bags 2½-inch minimum ginger gold and mcintosh and cortland mostly $18-20, gala mostly $20-22, macoun mostly $20. Cartons U.S. extra fancy tray pack ginger gold 80-88s mostly $20-22; mcintosh 80-88s mostly $23-24, 100s mostly $21-22; gala 80-88s mostly $26-28; empire 80-88s $22-24; Honeycrisp 80-88s mostly $54-58; cortland 64-88s mostly $24-26. Cartons U.S. extra fancy cell pack mcintosh 80-88s mostly $23-24, 100s mostly $21-22; empire 80-88s $22-24.
APPALACHIAN DISTRICT (MD-PA-VA-WV) — Shipments (44-47-51) — Export 1-0-2 — Movement expected about the same. Trading active. Prices tray pack slightly lower, bags about unchanged. Cartons tray pack U.S. extra fancy red delicious 64-88s $20-21; golden delicious 64-88s mostly $20-21; gala 72-88s mostly $23-24; mcintosh 72-88s mostly $24-25; jonagold 72-88s $19; cartons of 12 3-pound film bags U.S. extra fancy 2½-inch minimum red delicious mostly $18-19; golden delicious mostly $18-19, gala mostly $19-20; and mcintosh mostly $19.
SAN JOAQUIN VALLEY, CALIF. — Shipments (26-19-18) — Movement expected to decrease seasonally. Trading moderate. Prices lower. Cartons U.S. of extra fancy 12 3-pound film bags 2½-inch minimum granny smith mostly $16-18. Cartons U.S. extra fancy tray pack granny smith 88s mostly $18-20, 100s mostly $16-18, 113s mostly $16, 125s mostly $16.
NEW ENGLAND — Shipments (6-7-X) — Movement expected to remain about the same. Unofficial prices for Oct. 20, cartons U.S. extra fancy of 12 3-pound film bags 2½-inch minimum mcintosh $21-22. Cartons of U.S. extra fancy tray pack mcintosh 80-88s $28-30.
WESTERN NORTH CAROLINA — Shipments (5-6-0) — Movement expected to remain about the same. Trading moderate. Prices unchanged. Cartons tray pack red delicious U.S. extra fancy 80s $20-28, 88s $20-28, 100s $20-28, golden delicious U.S. extra fancy 80s $20-28, 88s $20-28, 100s $20-28. Primary varieties include golden delicious, red delicious and rome.