With a variety of colors and flavors to choose from, apples remain the second most-popular commodity in the produce department. More than eight in 10 consumers selected the crunchy fruit in the past year, making it the No. 2 fruit in Fresh Trends 2013. The likelihood of an apple purchase slipped two percentage points from last year.
SweeTango apples has given its website a facelift to provide consumers with more information, including recipes, food and wine pairings, and where fruit may be purchased.
Some schools have increased consumption of fruits and vegetables and other healthy options at practically no cost by using behavioral psychology techniques promoted by the Smarter Lunchrooms program from the U.S. Department of Agriculture.
Optimal growing conditions have built the Eastern apple industry’s expectations for 2014 crop volumes at normal levels.
Color and choice build sales of Eastern apples in retail stores, but nothing seems to draw shoppers more effectively than locally grown fruit, according to marketers.
Fear of a lack of field workers for apple orchards in the eastern U.S. are an annual event, according to some grower-shippers in the region, and those fears persist this year.More Packer Stories for Apples
Market Scope - Apples — F.o.b.s as of Aug. 18
YAKIMA VALLEY AND WENATCHEE DISTRICT, WASH. — 2013 crop shipments (571-545-523, includes exports 218-181-176) — Movement expected to decrease slightly. Trading moderate. Prices generally unchanged. Washington extra fancy carton tray pack red delicious 72-88s mostly $18, 100-125s $18-20; granny smith 72-88s $24-26, 100s $22-24, 113s $20-22, 125s $18-20; gala 72-80s $30, 88s $28-30, 100s $24-26, 113s $22-24, 125s $20-22; Washington extra fancy carton tray pack fine appearance red delicious 72-88s mostly $20-22, 100-125s $20-22; granny smith 72-88s $30-34, 100s mostly $26, 113s $24-26, 125s mostly $22.
YAKIMA VALLEY AND WENATCHEE DISTRICT, WASH. — 2014 crop shipments (67-71-99, includes exports 13-5-8) — Movement expected to increase. Volume continues to build with some early varieties including akane, earligold, firmgold, and some gala. Reportable gala volume was expected the week of Aug. 18.
CHILE — Imports (195-107-67) — Imports via boat. Movement expected to decrease. Port of entry: Philadelphia. Trading moderate. Prices fuji and royal gala lower, others generally unchanged. Cartons of 12 3-pound film bags fuji $18-20; granny smith $16-18; royal gala $24-26. 18-kilogram cartons tray pack fuji 70-90s $22-2430, 100s $20-22; granny smith 70-90s $26-28, 100s $24-26, 110s $23-25; royal gala 70-90s $32-34, 100s $26-28, 110s $24-26; braeburn 70-90s $24-26, 100s $22-24; Pink Lady/cripps pink 70-90s $26-28, 100s $24-26. Quality good.
SAN JOAQUIN VALLEY, CALIF. — Shipments (57-75-59) — Movement expected to decrease seasonally. Trading active. Prices generally unchanged. Cartons U.S. Extra Fancy of 12 3-pound film bags 2½-inch minimum gala mostly $27-29. Cartons U.S. extra fancy tray pack gala 80-88s mostly $40.50-42, 100s mostly $34-36.
NEW YORK — 2014 crop — Shipments (0-3-6) — Movement expected to increase as more growers begin harvest of early varieties. Too few open market sales to establish a market. The first f.o.b. was expected the week of Aug. 25.
NEW ENGLAND — Shipments (0-0-0) — Movement expected to increase as more growers begin harvest of early varieties. Too few open market sales to establish a market.
APPALACHIAN DISTRICT (MD-PA-VA-WV) — Shipments (0-0-5) — Movement expected to increase as more shippers begin harvesting. Trading moderate. Cartons tray pack U.S. extra fancy ginger gold 72-88s $21.00-25, cartons of 12 3-pound film bags U.S. extra fancy 2½-inch minimum ginger gold $19-21. Quality very good.
MICHIGAN — Initial harvest of paula red, earligold and various other early varieties under way the week of Aug. 18. Reportable volume was expected the week of Aug. 18.
WESTERN NORTH CAROLINA — Light shipments of gala were expected the week of Aug. 18. No f.o.b. reported as of Aug. 18. FIRST REPORT.
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