With a variety of colors and flavors to choose from, apples remain the second most-popular commodity in the produce department. More than eight in 10 consumers selected the crunchy fruit in the past year, making it the No. 2 fruit in Fresh Trends 2013. The likelihood of an apple purchase slipped two percentage points from last year.
The record apple crop for the 2014-15 season provides retailers the perfect opportunity to promote Washington apples through the coming spring and summer months more aggressively than in most years, according to Domex Superfresh Growers.
BC Tree Fruits, Kelowna, British Columbia, plans to start an annual Apple Month promotion Feb. 1 with consumer and retail efforts across Western Canada.
(UPDATED, 5:20 p.m.) All U.S. grown apples will have access to the Chinese apple market under a deal reach between the U.S. Department of Agriculture and Chinese officials.
Although only one company’s gala and granny smith apples are under recall in the U.S. because of links to a deadly listeria outbreak, officials in at least one foreign country have restricted the entry of all U.S. grown galas and granny smiths.
While Republicans in Congress are likely to ignore most of President Obama’s proposals in his State of the Union address, trade promotion could be the exception.More Packer Stories for Apples
Market Scope - Apples — F.o.b.s as of Jan. 20
YAKIMA VALLEY AND WENATCHEE DISTRICT, WASH. — 2014 crop shipments (964-1,365-1,393, includes exports 327-473-475) — Movement expected about the same. Trading active. Prices generally unchanged. Washington extra fancy carton tray pack red delicious 72-113s mostly $14-15, 125s $14-17; golden delicious 72-125s $14-16; fuji 64s mostly $16, 72-88s $18-20, 100s $16-18; granny smith 72-100s $17-20, 113-125s $16-18; gala 72-113s $16-18; Honeycrisp 64s $45-50, 72-88s $50-60, 100s $45-55; Washington extra fancy carton tray pack fine appearance red delicious 72-100s mostly $16-18; 113-125s $17-18; golden delicious 72-125s mostly $17-18; fuji 64s mostly $22-24, 72-88s mostly $24,100s $18-20; granny smith 72-88s mostly $22-24, 100s $20-22, 113-125s $18-20; gala 72-88s mostly $20, 100-113s $18-20; Honeycrisp 64s $60-65, 72-88s $60-70, 100s $55-65.
NEW YORK — Shipments (79-94-96) — Movement expected to remain about the same. Trading fairly active. Prices cartons of 12 3-pound film bags slightly higher, others generally unchanged. Cartons U.S. extra fancy of 12 3-pound film bags 2½-inch minimum red delicious mostly $17-18, golden delicious and fuji mostly $18, mcintosh mostly $18-19, cortland mostly $18, gala mostly $18-20, macoun mostly $18, empire mostly $18, rome mostly $17. Cartons U.S. extra fancy tray pack golden delicious 80-88s mostly $21-22; mcintosh 80-88s mostly $23; gala 80-88s mostly $26; empire 80-88s $22-23; macoun mostly $23-24. Cartons U.S. extra fancy cell pack mcintosh 80-88s mostly $23; empire 80-88s $22-23.
MICHIGAN — Shipments (61-89*-76) — Movement expected about the same. Trading moderate. Prices unchanged. Cartons of 12 3-pound film bags U.S. extra fancy 2½-inch minimum gala mostly $20-22, fuji mostly $18-20, red delicious mostly $15-17, golden delicious, mcintosh, empire, idared, jonathan and jonagold mostly $16-18, law rome mostly $15-16. Cartons tray pack U.S. extra fancy gala 88s mostly $23-25, red delicious and golden delicious 80-88s mostly $16-18, jonathan 88s mostly $22-24, mcintosh 88s mostly $24-26, empire and fuji 88s mostly $22-24, law rome 80-88s mostly $16-18. *revised.
APPALACHIAN DISTRICT (MD-PA-VA-WV) — Shipments (34-35-45, export 1-3-2) — Movement expected about the same. Trading moderate. Prices unchanged. Cartons U.S. extra fancy red delicious 64-88s mostly $20; golden delicious 64-88s mostly $20.50-21; mcintosh 72-88s $24-25; fuji 72-88s mostly $25-26; red rome 64-88s $19-20; cartons of 12 3-pound film bags U.S. extra fancy 2½-inch minimum red delicious $18-19; golden delicious mostly $19; granny smith $20-21, red rome $18-19 and mcintosh mostly $19-20.
NEW ENGLAND — Shipments (5-5-6) — Movement expected to remain about the same. Unofficial prices for Jan 20, cartons of U.S. extra fancy 12 3-pound film bags 2½-inch minimum mcintosh $20-22. Cartons U.S. extra fancy tray pack mcintosh 80-88s $28.
CHILE — Imports (0-0-0) — Imports via boat. Movement expected to increase with first arrivals the week of Feb. 9. FIRST REPORT.
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