Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Apples

Chelan Fresh Fruit adds to sales, marketing staffs

Business is growing for Chelan Fresh Fruit Marketing and so is the staff.

Tim Evans, general sales manager for the Chelan, Wash.-based company, said both domestic and export sales are up.

“We see a lot of export potential with apples and pears,” Evans said Dec. 27. “We are trying to staff up to provide the best service to our growing customer base.”

Evans said Chelan Fresh Fruit ships about 12% of the state’s fresh apples and pears. The company is also growing its cherry program to meet customer demand, he said.

To serve domestic customers, Chelan added salesman Paeton Bangart and three sales assistants: Patty Merrill, Denise Hinkley and Brandon Botts.

In the company’s export sales office, Chelan recently added two sales assistants: Mario Camacho and Gustavo Maldonado. The company also promoted Esther Covarrubias to domestic saleswoman. She was previously a sales assistant in the export office.

To help further grow Chelan’s business, the company hired a new marketing coordinator in late November. Kathryn Grandy previously worked for Gebbers Farms, Brewster, Wash., which is one of Chelan’s partner farms.

Grandy said as marketing coordinator for Chelan she will handle content management and help develop marketing strategies.


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