“We’ll be in full swing by Labor Day,” Rice said.
Rice said Aug. 15 that growing conditions had been favorable with temperatures topping out in the 70s during the day and falling into the 40s at night.
“That helps with extra sugar and color,” he said. “It’s exactly what we need.”
Keystone Fruit Marketing Inc., Greencastle, Pa., markets apples from Pennsylvania and Virginia. Apple commodity manager Lisa Fetterhoff said Keystone has increased size and good yields on early varieties and expects both trends to continue throughout the season.
“Promotional volume is increasing daily,” she said. “Retailers should promote Eastern apples with confidence.”
Like New York and Pennsylvania, growing conditions in Virginia have been excellent.
“It’s 75-80 degrees during the day and in the mid-50s at night,” said Jamie Williams, president of Turkey Knob Apples Inc., Timberville, Va.
“It’s perfect weather for coloring the red varietals. We’re going to have at least an average-size crop.”