FirstFruits launches Sweetie apple variety - The Packer

FirstFruits launches Sweetie apple variety

09/26/2012 03:44:00 PM
Mike Hornick

FirstFruits MarketingCourtesy FirstFruits MarketingPrescott, Wash.-based FirstFruits of Washington has begun retail shipments of Sweetie, a new red apple variety.

Grown by Broetje Orchards and sold by First Fruits Marketing, the trademarked variety combines traits of gala and braeburn and is being offered as an intensely sweet apple, according to a news release.

Like Opal, another Broetje-grown variety, Sweetie appeared in limited release initially. It went national after favorable responses from consumers of gala and fuji apples, according to the company.

First planted in New Zealand, Sweetie’s initial U.S. orchard was a 30-acre test block in Prescott, Wash. In the last two years, more blocks were planted.

“Launching a new variety is a very complex process,” Andy Tudor, marketing manager at FirstFruits of Washington, said in the release. “The fruit needs to be grower friendly, have a good shelf life and appearance, and have some kind of unique quality to get people to try it. Sweetie has all of those characteristics.”

Braeburn, one of the origins of the new variety, contributed a firm, crisp texture, according to the company.

Sweetie’s price look-up number is 3628. The apple is expected to appear in the new product showcase at the Produce Marketing Association Fresh Summit Oct. 26-28. FirstFruits Marketing will be at booth 743.

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utah  |  September, 27, 2012 at 03:35 PM

There are over 200 varieties of apples . Do we really need more?

September, 27, 2012 at 05:42 PM

Keep trying to reinvent the honeycrisp....

Wisconsin  |  October, 15, 2012 at 01:55 PM

Just hit our market and they are WONDERFUL!!! Much preferred over the honeycrisp which tends to be very large (too much to eat at once) and high priced.

Brooklyn, NY.  |  October, 29, 2012 at 08:11 AM

Actually, there's over 7,000 varieties!

Denver Co  |  October, 29, 2012 at 02:03 PM

when do we get them I would like to try them, we love the Honeycrisp

bayou bebe'    
Bayou State of Louisiana  |  October, 30, 2012 at 03:57 AM

Honeycrisp - year round! Now we're talking! (and hey...NEVER TOO BIG!)

Spokane, WA  |  October, 30, 2012 at 05:08 PM

I'm eating one right now. Delicious!!!!! Crisp & Sweet. My new fav.

Sarasota, FL  |  November, 02, 2012 at 11:58 AM

I'm not much of an apple person - saw this variety at Sweetbay earlier this week and had to buy some. They are delicious!

Loretta Fontenot    
Cleveland Co. Arkansas  |  November, 05, 2012 at 11:42 AM

I was in Brookshire's looking for a box of Honey Crisp apples. The produce man didnot have a box. I ask what he did have, I bought a box of Sweetie apples. The size is very good. The flavor is very nice. I can make apple saladas and use much less sugar. Of course the apple is a nature sleep aid. They are very good before bed. During the holidays I can make an apple pie much faster. The texture may be like a pudding when they are cooked 45 minutes. I gambled on a new apple and I won. Thanks Loretta

kendallville  |  September, 28, 2013 at 12:30 PM

Yes! All year round! Perfect!

texas  |  October, 09, 2013 at 04:16 PM

These apples are crisp and have a unique, complex flavor. I think they are my new favorite!

Molalla, Or.  |  October, 14, 2013 at 01:53 PM

I hope I can find "sweetie" apples again this year at Winco. They are the best apples in the world. Please make them available to us again.

Grand Rapids Michigan  |  October, 14, 2013 at 02:19 PM

Love love that they come up with new varieties! Thank you! Just had a Sweetie - will keep buying. Do you remember when Red Delicious were a hot item...well I do, and now look at them...they lack in flavor all together! At Gary, as for over 200 varieties...varieties have come and gone also, take a look back through history to see what you don't see on the shelf yes they need to come up with new varieties and that's a good thing.

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