Indianapolis Fruit’s recently launched blog The Produce Mom will encourage consumers to post photos containing the “We Go Crazy Everyday!” logo in their settings, according to a news release. Both companies will use their social media pages as well.
Aimed at the children’s market, Crazy Apples come in a bag with cartoon graphics. Flavors include tropical blast, pomegranate grape and bubble gum. The flavorings have zero calories and are applied without sugars or preservatives. Yakima, Wash.-based Sage Fruit began marketing the product late last year.
The promotion is planned for two phases: current product and the fall startup of the new season, according to the release.
Social media pages for the promotion are: