Karst: What about labeling Arctic apples? If the Arctic apple is approved and commercialized, will it have to be labeled as genetically engineered on fresh-cut bags and such?
Carter: As a company, we have taken the stand that Arctic apples will be labeled. They will have our Arctic logo on them, they will have the PLU code, and the first digit will be starting with nine, which indicates that it is genetically engineered. So our position is a bit contrary to the overall industry of biotech crops and the FDA, which is that labeling is not required. We want people to come to look for Arctic apples. It will be, in the longterm, to our benefit.