Regional apples find loyal consumers

10/14/2011 11:07:00 AM
Chris Koger

“That just continues to pick up more and more steam,” he said.

“Wal-Mart has been a big supporter of that and some other larger chains are jumping on board with it. People are looking for ways to get more locally grown product in their stores. Virginia had a big push on that with its ‘Buy Fresh Buy Local’ program.”

Henry Chiles, president of Crown Orchard Fruit Co. in Charlottesville, Va., agreed.

“It’s very important,” he said. “We get good support on local from all the chains.”


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