Sage Fruit, Produce Mom cross promote 'Biggest Loser'

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WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.

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Home > Fruits > Apples > Sage Fruit, Produce Mom cross promote 'Biggest Loser'

Apples

Sage Fruit, Produce Mom cross promote 'Biggest Loser'

01/04/2013
Mike Hornick

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Sage Fruit Sage Fruit Co. apples cobranded with “The Biggest Loser” are part of a marketing campaign with Indianapolis Fruit Co. to be launched for the start of the television series’ 14th season.

The campaign, dubbed “New Year, New You,” opens Jan. 6, as does the NBC show, “The Biggest Loser Challenge America.”

Indianapolis Fruit’s Produce Mom blogger, Lori Taylor, plans to invite consumers to join her network on MyFitnessPal, a calorie-counting website and smartphone app.

The promotion includes grocery offers, blogs, social media giveaways and recipes aimed at supporting New Year’s resolutions.

“We know that January brings new awareness of health and wellness as consumers are setting New Year’s goals and resolutions,” Kaci Komstadius, social media director for Yakima, Wash.-based Sage Fruit, said in a news release.

“The Produce Mom is an extremely popular public figure and we feel that through our partnership we will be able to convey our message to everyday consumers and increase our brand recognition.”

Giveaways provided by Safe Fruit are expected to include Biggest Loser and Produce Mom merchandise, fitness classes, grocery gift cards, and BodyMedia FIT monitoring devices.

The TV show uses the device to monitor contestants’ activity and calorie burn.

Taylor is also consumer marketing manager for Indianapolis Fruit Co.