U.S. Apple hits close to bull’s-eye - The Packer

U.S. Apple hits close to bull’s-eye

09/06/2013 10:10:00 AM
Andy Nelson

U.S. exports rose 17% in 2012-13, generating a record $1.16 billion in sales.

At the U.S. apple meeting, Seetin broke down the percentages: about 30% of those exports went to Mexico, 18% to Canada, 9% to Taiwan, 7% to India and 5% to Indonesia. The balance was divided among several other countries.

There are still plenty of U.S. growers banking on growing a better red instead of getting on the gala or Honeycrisp bandwagon.

For all the good news in the apple industry, there are a few clouds on the horizon.

Per-capita consumption has remained fairly stagnant, Seetin said, which provides marketers with opportunities but also with challenges, particularly with a crop expected to be 13% bigger than last season.

“This year presents a unique challenge to the industry,” Seetin told attendees. “The challenge is to develop orderly marketing programs.”

anelson@thepacker.com

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