Importer rolls out kid-friendly apricot packs - The Packer

Importer rolls out kid-friendly apricot packs

10/18/2012 10:26:00 AM
Andy Nelson

A dried fruit importer is offering Turkish apricots in snack trays.

Traverse City, Mich.-based Great Lakes International Trading’s new 1.4-ounce apricot trays include nine apricots in a box shaped like a school bus, according to a company news release.

Great Lakes’ Awesome Apricot Yummy Fruit Bus is targeted at an audience not known for eating dried apricots — kids. It will be followed soon by the company’s new Chummy Cherry Yummy Fruit Bus, which will be filled with 1-ounce trays of dried Turkish cherries.

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