The likelihood of an asian pear purchase slipped two percentage points from Fresh Trends 2012. Younger shoppers clearly prefer this crunchy fruit. The likelihood of purchase decreased according to age.
Importer I Love Produce is tapping into Sesame Workshop’s Eat Brighter! campaign to market asian pears from China.
CONCEPTION JUNCTION, Mo. — A new group in the Kansas City area wants to give away 1.5 million pounds of fresh produce by the end of the year and volunteers are combing fields in the heartland, gleaning growers’ leftovers for the hungry.
Despite a short summer Chilean crop, demand for asian pears is weak.
With the addition of a grower in the Reedley, Calif., area, Homegrown Organic Farms has increased the volume and lengthened the season for organic Asian pears it offers retailers.
Frieda’s is supporting the U.S. Department of Agriculture Fresh Fruit & Vegetable Program and has worked with schools to assist wholesale partners in bringing more specialty items into schools.More Packer Stories for Asian Pears
Market Scope - Asian pears — F.o.b.s as of Dec. 8
SAN JOAQUIN VALLEY DISTRICT, CALIF. — Shipments (2-0-2) — Movement expected to decrease. Most shippers have finished for the season. Light supplies expected to continue through Dec. 20. LAST REPORT.