Kingsburg Orchards remodels website, expands social media

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Today's Pricing

TOMATOES — F.O.B.S AS OF MAY 14

CENTRAL AND SOUTH FLORIDA DISTRICTS — Shipments (433-454-398) — Movement expected to increase. Trading moderate. Prices 5x6s higher, others lower. Extra services included. 25-pound cartons loose mature-greens 85% U.S. 1 or better 5x6s $8.95-9.95, 6x6s $7.95-8.95, 6x7s $7.95-8.95. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (152-146-159, greenhouse 124-123-137, vine-ripes 28-23-22) — Movement expected to decrease seasonally. Supplies 4x4 to 4x5s light. Trading 4x4 to 4x5s fairly active, others slow. Prices 4x4 to 4x5s higher, others generally unchanged. Field-grown and greenhouse cartons/flats two-layer 4x4s mostly $9-10, 4x5s mostly $7.95-9, 5x5s mostly $4.99-5, 5x6s $4.64-5. Quality variable.

MEXICO CROSSINGS THROUGH OTAY MESA, CALIF. — Crossings (8-8-11, greenhouse 7-7-9, vine-ripes 1-1-2) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first f.o.b. report was expected to be issued the week of May 21.

WEST FLORIDA DISTRICT — Shipments (0-0-0) — Light harvest expected to start the week of May 28. Expect first f.o.b. by the first week of June.

U.S. SHIPPING POINTS — Greenhouse (54-56-**) — No prices reported. **unavailable

CANADA SHIPPING POINTS — Greenhouse (149*-150-**) — No prices reported. **unavailable, *revised

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Home > Fruits > Asian Pears > Kingsburg Orchards remodels website, expands social media

Asian Pears

Kingsburg Orchards remodels website, expands social media

08/04/2011
Don Schrack

Kingsburg Orchards, the longtime California grower-packer-shipper-marketer of stone fruit, Asian pears and kiwifruit, has remodeled its website.

The Kingsburg, Calif.-based company’s new website — http://www.kingsburgorchards.com — went online July 31, said Jillian Diepersloot, special projects coordinator.

“This first phase is geared toward consumers,” she said.

Still under construction are additional website pages targeted at retailers.

“Phase 2 will include rolling out more nutritional information, a professional chef’s corner complete with recipes and other more retailer specific information such as the scheduled harvest dates for each variety,” Diepersloot said.

The retailer page will permit downloading of photos and other point of sale materials, she said.

Kingsburg Orchards also has launched three Twitter accounts: JillieWhite, KingsburgO and DantheDino, each to serve a different function, Diepersloot said.

The first two will offer, among other things, daily quotes, recipes and alerts to the availability of varieties, Diepersloot said.

DantheDino will provide updates on the duties and travels of Dan Spain, vice president of sales and marketing.

Kingsburg Orchards also is making use of YouTube, Facebook and LinkedIn, Diepersloot said.