The likelihood of an avocado purchase fell four percentage points from last year, but there’s still plenty of interest in this green fruit. Avocados were the No. 2 “new” produce item that consumers said they bought this year that they did not buy previously.
Avocados from Mexico is partnering with salsa maker Old El Paso for a Super Bowl promotion.
The Hass Avocado Board recently elected new officers for the next year at its annual meeting. James Johnson is chairman of the board, Bob Schaar is vice-chairman, Mike Parr is secretary, and Chris Henry is treasurer.
With Mexico dominating the avocado scene throughout fall and well into winter, it’s easy to forget about California and Chile, the second- and third-biggest kids on the block.
Avocado shippers expect abundant supplies of high quality fruit for Super Bowl promotions.
Mexican hass avocado production and exports to the U.S. will grow in 2015.More Packer Stories for Avocados
Market Scope - Avocados — F.o.b.s as of Dec. 8
MEXICO CROSSINGS THROUGH TEXAS DISTRICT — Crossings (218-319-283) — Movement expected to remain about the same. Trading moderate. Prices 70s and 84s generally unchanged, 60s higher, others lower. Cartons two-layer hass 32s mostly $29.25, 36s mostly $29.25, 40s mostly $29.25, 48s mostly $28.25, 60s mostly $26.25, 70s mostly $19.25-20.25, 84s mostly $16.25. Extra services included.
SOUTH FLORIDA — Shipments (12-8-11) — Movement expected to decrease as season closes. Trading moderate. Prices higher. Cartons one-layer flats. 8-9s mostly $7.50-8, 10-12s mostly $8. Predominate variety monroe, few hall. Quality good.
CHILE — Imports (8-3-3) — Imports via boat. Movement expected to remain about the same. Many importers reporting product is ship-bound in West Coast harbors because of labor dispute. Light volumes were off-loaded the week of Dec. 8. Port of entry: Los Angeles. Supplies insufficient to establish a market.