The likelihood of an avocado purchase fell four percentage points from last year, but there’s still plenty of interest in this green fruit. Avocados were the No. 2 “new” produce item that consumers said they bought this year that they did not buy previously.
The California avocado industry has a host of marketing initiatives to help move an expected 96.4 million pounds of fruit in the runup to Fourth of July.
Hass avocados account for more than 94% of U.S. retail sales and volume in the avocado category, according to a new study.
Kathleen Triou will become the chief marketing officer for Avocados From Mexico starting July 1.
Grower-shippers still expect to ship a lot of California avocados this season, but larger fruit could be in short supply.
While some growers begin early harvesting of light volumes in late May, most commercial harvesting in south Florida begins in early to mid-June. Promotable volumes ramp up by early July.More Packer Stories for Avocados
Market Scope - Avocados — F.o.b.s as of June 10
SOUTH DISTRICT, CALIF. — Shipments (210-167-**) — Movement expected to remain about the same. Trading moderate. Prices 32s and 36s generally higher, others lower. Cartons two-layer hass 32s mostly $35.25, 36s mostly $35.25-36.25, 40s $35.25-36.25, 48s mostly $36.25-37.25, 60s mostly $24.25, 70s mostly $14.25-15.25 and 84s mostly $11.25. Extra services included. **unavailable
MEXICO CROSSINGS THROUGH TEXAS — Crossings (219-196-116) — Movement expected to remain about the same. Trading moderate. Prices 48s and 84s generally unchanged, 60s and 70s lower, others higher. Cartons two-layer hass 32s mostly $29.25, 36s mostly $30.25, 40s mostly $32.25-33.25, 48s mostly $35.25-36.25, 60s mostly $25.25-26.25, 70s mostly $19.25, and 84s $14.25-16.25. Extra services included.
PERU — Imports (1-1-9) — Imports via boat. Movement expected to increase. Sufficient volume and number of importers to establish a market were expected the week of June 10. FIRST REPORT.
SOUTH FLORIDA — Shipments (4-1-6) — Movement expected to increase. Trading moderate. Most shippers are not yet involved in the market. Cartons one-layer flats 8-12s mostly $15. Predominate variety donnie. Quality good. FIRST REPORT.