The likelihood of an avocado purchase fell four percentage points from last year, but there’s still plenty of interest in this green fruit. Avocados were the No. 2 “new” produce item that consumers said they bought this year that they did not buy previously.


More data for Avocados

Packer Stories

Avocado commission launches snack campaign


The California Avocado Commission has launched a new marketing campaign focused on snacks.

Promotion board leaders meet in D.C.


A group of U.S. Department of Agriculture promotion board leaders met recently in Washington D.C. for the first time.

Women quicker to embrace Gator Eggs


Something of a gender gap emerged in early reaction to Shanley Farms’ newest product, Gator Eggs — single-serve avocados in an egg carton-like package.

UPDATED: Fruit, vegetable prices on the rise with drought


(UPDATED) Avocados and lettuce may see the biggest produce price increases this year because of drought conditions in California, one economist believes.

Asparagus, avocados, berries pricey for Mother's Day


Prices for asparagus, limes and avocados should be high, but foodservice companies expect a strong showing for fruits and vegetables at the nation’s restaurants on Mother’s Day May 10.

More Packer Stories for Avocados



Market Scope - Avocados — F.o.b.s as of April 14


MEXICO CROSSINGS THROUGH TEXAS DISTRICT — Crossings (192-80-88) — Movement expected to remain about the same. Trading moderate. Prices 40s and 48s generally unchanged, others higher. Cartons two-layer hass 32s mostly $37.25, 36s $37.25-38.25, 40s mostly $38.25-39.25, 48s mostly $38.25-39.25, 60s mostly $32.25-33.25, 70s mostly $27.25, 84s mostly $21.25. Extra services included.

SOUTH DISTRICT, CALIF. — Shipments (68-73-**) — Movement expected to increase. Trading moderate. Prices 60s and 84s higher, others generally unchanged. Cartons two-layer hass 32s mostly $38.25-39.25, 36s mostly $39.25-40.25, 40s mostly $39.25-40.25, 48s mostly $40.25, 60s mostly $33.25-34.25, 70s mostly $27.25-29.25, 84s mostly $21.25-22.25 Extra services included. **unavailable

CHILE — Imports (28-32*-30) — Imports via boat. Movement expected to decrease. Port of entry: Los Angeles. Trading moderate. Prices unchanged. Carton two-layer hass 32s $27.25-28.25, 36s $28.25-29.25, 40s $29.25-31.25, 50s $30.25-32.25, 60s $29.25-30.25, 70s $23.25-25.25, 84s $16.25. Quality good. *revised.


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