Avocado game plan - The Packer

Avocado game plan

12/01/2012 03:51:00 PM
Pamela Riemenschneider

The National Football League isn’t the only one celebrating the “Big Game” this season. Avocado consumption peaks as consumers prepare their favorite snacks for watch parties.

APEAM has in-store promotions from December through February to maximize sales during the college football bowl and NFL playoff season.

This season’s POS material features “Turn every game into a bowl game” with a photo of a bowl of guacamole and directions to recipes on the organization’s social media sites.

Get the flash player here: http://www.adobe.com/flashplayer

“Super Bowl Sunday is a serious sales opportunity for avocados,” Bohmer says. “Retailers can make the most of it with our Super Bowl Merchandising Display Kits, which include recipe ideas like Cucumber-Pineapple Guacamole and Chicken Tostada Bites, plus prep tips, a ripeness guide, and storage information.”

MHAIA has 4,000 kits available for retailers, he says.

Promotions don’t stop with football. MHAIA also plans to promote during awards season with a new “And the Winner Is…” sweepstakes that encourages consumers to submit a creative awards party recipe. The contest will be promoted in print, on radio, in stores and on social media.

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