Avocados ahead of safety curve, marketers say

10/30/2012 02:54:00 PM
Jim Offner

Eduardo Serena, marketing director with the Avocado Producers and Exporting Packers Association of Michoacán, said growers in his organization also are used to “world-class” safety standards.

Serna said third-party audits are regular occurences and that Mexican avocados abide by numerous international standards, including traceback within an hour, fruit never touching the ground, independently certified packers, and other guidelines.

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