California Avocado Commission’s announces ad contest winners

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WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.

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Home > Fruits > Avocados > California Avocado Commission’s announces ad contest winners

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California Avocado Commission’s announces ad contest winners

11/16/2012
Kayla Banzet

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Sprouts Farmers Markets, Phoenix, took home the grand prize from the California Avocado Commission’s 2012 Hand Grown in California Avocado advertising contest.

Dave Cruz of the California Avocado Commission (left) congratulates ad contest winners from Sprouts Farmers Markets Chad Miller, Jason Nance, Erin Tice, Andrew McGregor and John Nye, along with Connie Stukenberg of CAC The contest, from mid-May 15 to mid-September, rewarded retailers for the number of California avocado ads and branding they used, according to a news release.

“We had excellent participation in the 2012 Retail Advertising Contest,” said Jan DeLyser, vice president of marketing for the commission, in the release. “As the California avocado season comes to its close it’s great to be able to show our appreciation to our retail partners who helped make our season a success.”

Retailers earned points for the number of avocado ads, and bonus points for using the Hand Grown in California logo.

Other winners were Haggen, Thriftway, Top Food & Drug, Vallarta Supermarkets, Lucky Supermarkets in Northern California, Albertsons-SuperValu Southern California, Save Mart and Stater Bros.

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California Avocado Commission’s announces ad contest winners

11/16/2012Kayla Banzet

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11/16/2012
Kayla Banzet