Overlapping deals this fall offer marketing potential

08/15/2013 03:14:00 PM
Jim Offner

Official sales data probably accounts for only part of the category growth that actually exists, Wedin said.

“I know they do studies on who’s buying and things like that, but I think we’re making progress we haven’t seen on official reports yet,” he said.

Wedin said supplies should increase by 10% to 15% in September and maintain that level into November.

Dana Thomas, president of Index Fresh Inc., Riverside, Calif., agreed.

“We’ll have really good quality and good volumes that will create a lot of opportunities for customers,” Thomas said.

Florida optimism

In Florida, the outlook appeared bright as well, said Mary Ostlund, marketing director for Brooks Tropicals LLC, Homestead, Fla.

“Avocados are usually low volume one year, high volume the next, but these last couple of years have been more on the high side,” Ostlund said.

All producing regions are ready for an active fall marketing season, said Gary Caloroso, marketing director for Escondido, Calif.-based Giumarra Agricom International.

“During the fall, Mexico and Chile will supply excellent quality avocados to the U.S. while Peru will be active in the deal through September,” he said.


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