Super Bowl avocado consumption to rise by a third

01/16/2014 09:25:00 AM
Andy Nelson

Americans are expected to eat 32% more avocados this Super Bowl than they did during last year’s game.

About 104 million pounds of avocados will be consumed — enough to fill a football field end zone to end zone and reach over the top of the goal posts — according to an estimate from the Irvine, Calif.-based Hass Avocado Board.

This year’s game will be played Feb. 2 outside New York City in New Jersey.

“Avocados and the Big Game go hand in hand,” Emiliano Escobedo, executive director of the Hass Avocado Board, said in a news release. “This year, the Big Apple will meet the Big Avocado, as once again, more and more Americans will enjoy avocados during the game.”

In 2013, about 79 million pounds of avocados were consumed over the Super Bowl.

For more Super Bowl-related avocado statistics, downloadable recipes and photographs, facts and tips, visit www.LoveOneToday.com/BigGame



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Jesse    
FALLBROOK  |  January, 16, 2014 at 01:05 PM

Great to see consumption continues to rise. Too bad it'll be mostly MEXICAN avocados and not CALIFORNIA AVOCADOS.

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