Banana marketers run with health message

10/12/2012 04:25:00 PM
Cynthia David

“The program delivered a highly targeted, retailer-focused activation of our first of three years as a national sponsor to support Little League athletes, coaches and families,” said Rob Adams, business manager for banana and specialties.

“More than 4,000 retail locations displayed point-of sale-materials at the Chiquita banana table to promote the campaign and our bananas as Official Fresh Snack of Little League baseball and softball,” Adams said.

Chiquita’s FanFun app landed the company a 2012 Manufacturer Leader Award from the Shopper Technology Institute for shopper engagement.

Of those who registered for the app, 28% visited a Chiquita banana retail location and checked in, Adams said.

“This not only shows shoppers interacting with a brand,” he said, “but it shows retailers that we’re using technology to drive consumers to their stores, adding value to stocking Chiquita products.”


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