Turbana also has partnered with Marine Core Marathons and the Climb to the Top event, in which 1,500 participants climb 66 flights of stairs to the Top of the Rock Observation Deck in Rockefeller Center to benefit multiple sclerosis.
Supplies for this year are expected to be normal.
“Overall weather this year has been good and the banana category continues to perform much as expected,” said communications manager Bil Goldfield, Dole Fresh Fruit, Westlake, Calif.
“Unless a major weather event occurs, supply should be consistent with some increase in demand coming from Asia, Middle East, and Europe if the economy improves,” Christou said.
“The first half of the year can be difficult, but this has been a different year. We’ve been blessed with incredible weather and good production. Everyone was expecting a bad year but we believe it will be really stable,” Velazquez de Leon said.
“There was a lot of anticipation for a disruption in supplies in January, but we didn’t see that,” Sheridan said.