Berry companies seeks connections with consumers

05/13/2013 03:49:00 PM
Melissa Shipman

“We provide the consumer with instant information while they are still in the produce department with our QR codes on the clamshell label,” director of marketing Cindy Jewell said.

These codes help the company interact with consumers, even while they are still in the store.

“Once scanned, consumers can download recipes while still shopping to gather additional ingredients for their recipe, or they can enter contests to win prizes when purchasing our berries,” Jewell said.

Strawberry grower-shipper Red Blossom Sales, Oxnard, Calif., uses e-mail as a way to communicate with consumers.

Michelle Deleissegues, director of marketing, said the company uses social media but still gets the most interaction from simple, well-designed packaging that offers consumers ways to connect with the company.

“During berry season we get e-mails, weekly, if not daily, from consumers who have our clamshells in hand. It always surprises me how many people read the packaging and write to us,” Deleissegues said.

“The nice thing about this type of connection is the communications from the consumers via e-mail are more thoughtful, lengthy and personal,” she said.

Deleissegues said the company responds to all e-mails, which provides a unique communication experience.


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