Berry packers aim for variety of sizes - The Packer

Berry packers aim for variety of sizes

05/14/2013 10:11:00 AM
Melissa Shipman

Even smaller sizes have an important place on shelves, especially in regards to snacking convenience.

“This overall trend for convenience is why you’re seeing even smaller blueberry packs developed as on-the-go,” Turner said in an e-mail.

Michelle Deleissegues, director of marketing for Red Blossom Sales, Oxnard, Calif., says bigger isn’t always better — she has noticed the 3-pound unit is gaining momentum as an alternative to 4-pound packs of strawberries.

“Retailers can lower their price for the 3-pounder and still carry a large-sized unit. It also seems to be a more usable unit for the consumer without having waste,” she said.

Deleissegues also said the 2-pound unit is popular right now as well.

Los Angeles-based Gourmet Trading Co., is also offering smaller sizes, but not necessarily because of consumer trends. The decision was made more for packing purposes.

The company is offering its Superblue blueberries in slightly smaller pack sizes, compared to traditional berries.

“The berries are so large that we cannot fit in enough berries to make weight without crushing the berries, and the slightly reduced volume allows for a closer price point to the regular blues,” marketing director Julia Inestroza said.

The company had success with this technique last year and hopes to expand it during this season.


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