Retail tools help consumers buy more berries - The Packer

Retail tools help consumers buy more berries

05/14/2013 10:23:00 AM
Melissa Shipman

Jewell said these promotions are accessed through QR codes on the company’s berry packaging and through social media channels.

Holidays are also important for promotions, especially since the bulk of blueberry season missed Easter this year.

“Blueberries are popular during the summer holidays, and we suggest 4th of July promotions and Labor Day promotions featuring blueberries,” Bruce Turner, director of sales and business development for berries at Curry & Co., Brooks, Ore., said in an e-mail.

Bruce Turner, director of sales and business development for berries at Curry & Co., Brooks, Ore., said promoting blueberries as locally grown can help with sales.

“If the blueberries are marketed as local or regional, we find that both consumers and retailers appreciate this fact. You can see large sale increases when you inform consumers that the local blueberry season has started,” he said in an e-mail.


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