Summer berries business updates - The Packer

Summer berries business updates

07/20/2012 01:00:00 PM
Tom Burfield

Strawberry commission plans culinary workshop

The Watsonville-based California Strawberry Commission will host an invitation-only culinary workshop July 23-24 after the Produce Marketing Association’s foodservice conference in Monterey, Calif., said Chris Christian, vice president of marketing.

The workshops, designed primarily for chefs, will feature lectures, industry and research updates, field and cooler tours and hands-on culinary sessions.

“The idea is to inspire more creative uses of strawberries on menus on a more regular basis and to encourage (chefs) to think outside the box with strawberries and menu applications,” Christian said.

Colorful Harvest names sales vice president

Colorful Harvest LLC, Salinas, Calif., has hired Jeremy Burris as vice president for sales and sourcing for its Florida division. Burris previously was with Wish Farms, Plant City, Fla.

“The addition of someone with Jeremy’s experience and firsthand knowledge of the Florida strawberry and vegetable industry will help to add depth to our already successful year-round strawberry and Florida veg program,” said Doug Ranno, chief operating officer and managing partner.

Colorful Harvest has strawberry operations and dedicated cooling facilities in Florida, California and Mexico.

Curry & Co. LLC hires berry saleswoman

Sandra White, most recently with Homestead, Fla.-based Brooks Tropicals, has joined Curry & Co. LLC, Brooks, Ore., as a berry saleswoman, said Mike Klackle, vice president of berry sales.

The company also has increased its blueberry volume this season and has expanded a test program with blackberries.

California Giant videos say to keep berries cool

California Giant Inc., Watsonville, Calif., has created training videos encouraging retailers to keep berries cool this summer.

“Practicing proper cold chain management is critical to the profitability of our fresh strawberries, blueberries, blackberries and raspberries,” Anthony Gallino, vice president of sales, said in a news release.

The company also has added the message “Best if Kept Refrigerated” to its clamshells.

The videos are available on the company’s website,, and on its YouTube page.

Driscoll’s launches heart health campaign

Driscoll Strawberry Associates Inc., Watsonville, Calif., has launched a consumer campaign called “Raspberries ... Your Heart Will Love You Back,” said Frances Dillard, director of marketing.

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