Blogger becomes California Giant ambassador - The Packer

Blogger becomes California Giant ambassador

10/17/2013 12:26:00 PM
Mike Hornick

Brandie KajinoKajinoCalifornia Giant Berry Farms has named Brandie Kajino, winner of a blogger contest, as a brand ambassador.

Kajino writes the Spoon and Saucer blog, whose theme is “real food.”

“She won a contest that pays for her to attend a blogging conference,” said Cindy Jewell, director of marketing for Watsonville, Calif.-based California Giant Berry Farms. “We made the arrangement of ambassadorship as part of that. However, after talking with her we are expanding our relationship and hoping for a long-term relationship that will result in having her travel to meet with us and perhaps attend events on our behalf.”

Kajino will represent the brand for several months, creating berry-related content under her theme.

“California Giant’s philanthropy and environmental-friendly initiatives make me feel great about their products, and honored to be the brand ambassador,” Kajino said in a news release.

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