Cal Giant’s training program keeps berries cool

06/27/2012 11:08:00 PM
Pamela Riemenschneider

click image to zoomCalifornia GiantWatsonville-based California Giant offers a series of training videos stressing the importance of the cold chain for a retailer's berry category. California Giant is stressing the importance of keeping the berry category chilled, especially in the hot summer months, with its “Cool Factor” video training series.

The Watsonville, Calif.-based company offers the training series on its YouTube page and on the company’s website at http://calgiant.com/videos#trade.

“Practicing proper cold chain management is critical to the profitability of our fresh strawberries, blueberries, blackberries and raspberries,” said Anthony Gallino, vice president of sales for California Giant, in a news release. “The videos have already been viewed hundreds of times on YouTube, as well as requested on flash drives so we hope our retail partners will continue to share information with their store level personnel and maintain the cold chain for best quality for our consumers.”

The company also took the message to consumers, adding verbiage to its clamshell containers saying “Best if Kept Refrigerated.”



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Greg Ganzerla    
Lake Forest, CA  |  June, 28, 2012 at 03:03 PM

Great job Anthony!

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