Wish Farms expects organic volume growth
Teddy Koukoulis, director of blueberry operations for Wish Farms, Plant City, Fla., said while Chilean blueberry imports to the U.S. will likely grow just slightly this season, Wish Farms expects a 50% jump.
That doesn’t mean, however, that the company has designs on taking over the market, Koukoulis said.
Far from it.
“When I started two years ago, I decided that we would grow at a rate we could handle,” he said.
“We’re trying not to bite off more than we can chew. We have no desire to be the biggest, just the best,” he said.
That 50% volume increase will include a substantial uptick in organic blueberry imports from Chile, Koukoulis said.
“We have a pretty significant organic program,” he said. “It’s grown exponentially.”