Cherries: Prime opportunity

04/01/2013 02:55:00 PM
Susie Cable

Bob Mast, vice president of marketing and food safety for Columbia Marketing International Corp., Wenatchee, Wash., says CMI plans to expand its testing of the pouch-style, gusseted stand-up bags with handles. He says they are attractive and convenient for grab-and-go customers.

Mast says the bag’s stiffer film is easier to see through than zippered plastic bags, so it highlights the quality of cherries inside. The stand-up bags can be shingle-stacked instead of piled on top of each other the way zippered bags often are, he says.

Stemilt Growers, Wenatchee, offers clamshells, bags and a modified-atmosphere flow-wrapped punnet, says Roger Pepperl, marketing director. He says bags are dominant, but demand for clamshells is growing. Clamshells are more often used for rainiers and for larger packs, including 3- and 4-pounders.

Mac Riggan, marketing director for Chelan Fresh Marketing, Chelan, Wash., says the industry is still looking for the perfect cherry package. Some retailers prefer 1-pound clamshells, while others want 2-pound bags


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