Me: So it’s worth the effort to handle these gems correctly, correct?
Rusty: Darn straight. Add in rainiers for color and extra variety. I take special care of the cherries, as I see the results: Increased sales, profits, customer draw — all good for the produce department.
Me: Was it Neil Diamond who sang, “She got the way to move me, Cherry?”
Rusty: Last warning on the singing, bub. Later. Now, I have cherries to stock.
Armand Lobato works for the Idaho Potato Commission. His 30 years of experience in the produce business span a range of foodservice and retail positions.
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