Holtzinger Fruit adds merchandising director

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TOMATOES — F.O.B.S AS OF MAY 14

CENTRAL AND SOUTH FLORIDA DISTRICTS — Shipments (433-454-398) — Movement expected to increase. Trading moderate. Prices 5x6s higher, others lower. Extra services included. 25-pound cartons loose mature-greens 85% U.S. 1 or better 5x6s $8.95-9.95, 6x6s $7.95-8.95, 6x7s $7.95-8.95. Quality generally good.

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (152-146-159, greenhouse 124-123-137, vine-ripes 28-23-22) — Movement expected to decrease seasonally. Supplies 4x4 to 4x5s light. Trading 4x4 to 4x5s fairly active, others slow. Prices 4x4 to 4x5s higher, others generally unchanged. Field-grown and greenhouse cartons/flats two-layer 4x4s mostly $9-10, 4x5s mostly $7.95-9, 5x5s mostly $4.99-5, 5x6s $4.64-5. Quality variable.

MEXICO CROSSINGS THROUGH OTAY MESA, CALIF. — Crossings (8-8-11, greenhouse 7-7-9, vine-ripes 1-1-2) — Movement expected to increase seasonally. Supplies in too few hands to establish a market. Quality generally good. The first f.o.b. report was expected to be issued the week of May 21.

WEST FLORIDA DISTRICT — Shipments (0-0-0) — Light harvest expected to start the week of May 28. Expect first f.o.b. by the first week of June.

U.S. SHIPPING POINTS — Greenhouse (54-56-**) — No prices reported. **unavailable

CANADA SHIPPING POINTS — Greenhouse (149*-150-**) — No prices reported. **unavailable, *revised

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Home > Fruits > Cherries > Holtzinger Fruit adds merchandising director

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Holtzinger Fruit adds merchandising director

02/03/2012
Mike Hornick

Yakima, Wash.-based Holtzinger Fruit Co. LLC has named Sandra Steineke director of merchandising.

Steineke, previously director of merchandising at Medford, Ore.-based Harry & David, started in January. It’s a new position at Holtzinger Fruit, the primary supplier of apples to Harry & David.

“We felt the merchandising that goes on in the apple industry is pretty cut and dried, put your celebrity cutout up and that’s it,” said David Lawrence, president of Holtzinger Fruit. “I’ve been impressed over the years with Harry & David’s gift baskets and the markets they’ve penetrated like Costco, Sam’s Club and Macy’s. They’ve had sales of $450 million or more annually, so they figured out how to move a lot of fruit.”

Harry & David also offers pears, Lawrence said.

Holtzinger Fruit sells apples, pears and cherries through retailers in the U.S. and more than 35 countries.

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Holtzinger Fruit adds merchandising director

02/03/2012Mike Hornick

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02/03/2012
Mike Hornick