California/Arizona Citrus business updates - The Packer

California/Arizona Citrus business updates

10/12/2012 03:01:00 PM
Tom Burfield

The system will include electronic eyes to accurately assess grade, color and size of fruit, he said.

It will be especially important for the company’s lemon crop, which should increase over the next year.

In all, Seald Sweet West’s navel, lemon and clementine volume should be up about 30% this year.

Sunkist Growers launches packaging

Sunkist Growers Inc., Sherman Oaks, Calif., is offering a number of new packages this season, said Claire Smith, director of corporate communications.

For the first time, lemons will be offered in a 2-pound pouch, and the company will expand its 10-pound carton offering by adding a special carton that focuses on Sunkist’s heritage as a cooperative of family-owned farms.

Sunkist also is revamping its Sunkist Smiles packaging and will continue to offer its four display units that can hold one to three cartons of fruit.

“These displays are perfect for secondary placement in sections such as seafood, baking, bottled water and pharmacy,” she said.

They contain varietal information for consumers and have a mobile marketing element that allows consumers to text in or scan a quick-response code to get recipes, videos and other information about nutrition and taste.

Suntreat rolls out Suntreat Reserve line

Suntreat Packing & Shipping Co., Lindsay, Calif., is introducing a line called Suntreat Reserve Citrus, said Al Imbimbo, vice president of sales. It will include oro blanco grapefruit, cara cara oranges, seedless lemons, Gold Nugget mandarins and perhaps navel oranges, Imbimbo said.

The company’s Sumo Citrus, a large mandarin-orange hybrid, also will be included. The citrus will be chosen for its outstanding flavor.

“It’s something the farmer himself would go pick out on his orchard and eat,” Imbimbo said.

Suntreat also has named Franco Bernardi, most recently with Duda Farm Fresh Foods Inc., Visalia, Calif., as general manager, and the company has redesigned its website — www.suntreat.com — “to make it more informative and easier to navigate,” Imbimbo said.

SunWest installs pallet-wrapping units

SunWest Fruit Co. Inc., Parlier, Calif., has installed robotic pallet-wrapping machines that will eliminate corner boards, strapping and disposable trash for retailers, said marketing manager Doug Sankey.

Also, all of the company’s ranches are now GlobalGAP certified.


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