“Well?” the boy demands.
“No,” the shame-faced dad says, putting the fruit back in the 5-pound box as a voice-over cheerily adds “They’re angels, unless you mess with their Halos.”
As the clementine season progresses it’ll be interesting to see how the competition plays out between Halos and Pasadena, Calif.-based Sun Pacific Marketing’s Cuties — and whether Halos’ sassy marketing campaign can eat away at Cuties’ name recognition.
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