The likelihood of a cranberry purchase slipped two percentage points from last year, but this fall favorite still has its niche. Even the younger generation has embraced this “traditional” fruit, with shoppers age 21-39 being among some of the most likely to buy cranberries this year.
Fresh cranberries always enjoy strong demand around Thanksgiving and Christmas. But as the market price of cranberry juice concentrate falls, cranberry growers are shifting their crops to more profitable markets like dried fruit.
U.S. cranberry production is predicted to fall 4% in 2014, because of lower production in industry leader Wisconsin.
Organic specialist Bridges Produce has partnered with a cranberry packer.
There’s a new clementine brand in the mix for retailers, wholesalers and club stores as Capespan North America introduces ClemGem easy-peeling soft citrus fruits.
Canneberges Quebec, one of two Quebec cranberry growers for the fresh market, is on track to sell 40% more fresh berries this year.More Packer Stories for Cranberries
Market Scope - Cranberries — F.o.b.s as of Oct. 14
ALL PRODUCTION AREAS — Shipments (9-18*-9) — Movement expected to increase. Wholesale prices at the New England Produce Center Oct. 14: cartons of 24 12-ounce film bags MA early black mostly $32. *revised.