Citrus Reporter Monthly November 2005 - The Packer

Citrus Reporter Monthly November 2005

11/01/2005 02:00:00 AM

This number, however, is probably far short of actual infections as these finds represent the result of surveys being conducted to determine the outer parameters impacted. When a discovery is made, the survey moves five miles out to look for more — so far the distance from the original discovery is 130 miles and growing.

Officials with USDA and the Florida Department of Agriculture and Consumer Services’ Division of Plant Industry are moving with all due haste to establish best management practices for growers. There are some scientists who already believe that it is too late for eradication and that control methods are going to be the only hope growers have for living with the “yellow dragon” disease.

The market 

In the midst of news that is nothing short of grim, the marketplace for Florida orange juice has begun to show signs of a recovery in the making. 

The Department of Citrus is in the process of testing a series of new television commercials. This campaign, like the current one, will be targeted to adults 35 years or older with a common sense approach to health and nutrition.

Though the creative is softer in its approach, the health and wellness message is not much changed and continues to reflect the marketing strategy of the DOC.

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