Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Grapes

Bananas, berries among winners for rising fresh fruit consumption

Fresh fruit consumption has increased by 27% over the past 40 years, but the U.S. intake of fruit remains well below recommended levels, according to a new government report.

USDA The U.S. Department of Agriculture’s December fruit outlook report charts changes in consumption between 1970 and 2010 and found that bananas, strawberries and watermelons were among the fresh fruit winners, while apples and oranges suffered declines in per capita availability.

The report said that loss-adjusted per-capita consumption of 0.8 cups of fruits per day is 23% above the 1970 level of 0.6 cup. However, that is still far below the dietary guideline recommendation of two cups per person based on a 2,000-calorie per-day diet, according to the USDA.

“Intake would need to increase by 61% in order to meet the current requirement,” according to the report.

Fresh apple per-capita availability declined 9% from 1970 to 2010, from 17 pounds to 15.5 pounds. On the other hand, banana per-capita availability rose a whopping 47%, from 17.4 pounds to 25.6 pounds. Likewise, strawberry per capita availability rose dramatically, jumping 320% from 1.7 pounds in 1970 to 7.3 pounds in 2010.

The USDA said that bananas, strawberries, grapes, pineapples, cantaloupes and avocados accounted for most in the growth of noncitrus fresh per capita availability, which rose from 71.4 pounds in 1970 to 106.4 pounds in 2010. Apples, cranberries, peaches and plums experienced declines in consumption,the report said.

Hit by canker, citrus greening and acreage decline in Florida, fresh orange and grapefruit per-capita availability decreased from 24.4 pounds per person in 1970 to 12.5 pounds per person in 2010, according to the USDA summary. However, those slides were countered by a rise in the per capita availability of fresh tangerines, mandarins, tangelos, lemons and limes. That group of citrus varieties rose from 4.5 pounds per person in 1970 to 9.1 pounds in 2010.

“Changing consumer preference for easy-peel seedless fruits has led to more production in California,” according to the report.

Among all forms consumed, the USDA said that Americans concentrate 58% of their fruit consumption in only five products, with orange juice (19%), fresh apples (13%), apple juice (10%) and watermelons (5%) accounting for a majority of consumption.


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