It is fair to say that there will likely be some ‘conversation’ about supplies, even at the retail level well into the beginning of February. What decisions retailers choose to make about ‘domestic vs. import’ will be a weekly discussion as Southern Hemisphere supplies begin to ramp up. I cannot imagine that it will have a positive affect on pricing decisions for California shippers or marketers of Southern Hemisphere new crop supplies.
The industry is in “new territory”. It will be interesting to see how it plays out.
Thanks to Rick for keeping us abreast of, as he says, a compelling scenario for grape marketers.
A quick check of the USDA’s Custom Average Tool reveals that average California grape prices from early September through late November was an average of $16.70 per carton, down from $19.57 per carton last year for the same time.