The likelihood of a honeydew purchase fell five percentage points from Fresh Trends 2012, putting purchases at nearly the same level as 2010.
About 95 acres of cantaloupes from Colorado’s Rocky Ford region were destroyed in a hailstorm July 16.
Many Westside California melon grower-shippers have found the processing market to be a solid outlet for their product.
Retailers and restaurateurs who want to offer customers a unique melon experience look to a number of California Westside melon grower-shippers to fill that niche with a wide selection of specialty melons.
Despite the declaration of a drought emergency by California Gov. Jerry Brown, most California Westside melon growers say they’ll be able to get by this year, and some even have boosted their acreage.
Buyers might be able to snap up some high-quality melons out of California’s Westside growing area in time for the Fourth of July.More Packer Stories for Honeydew
Market Scope - Honeydew — F.o.b.s as of July 21
SAN JOAQUIN VALLEY, CALIF. — Shipments (64-139-163) — Movement expected about the same. Trading 5s active at lower prices, others active at slightly lower prices. Prices 5s lower, others slightly lower. 2/3 cartons 5s mostly $8, 6s mostly $9.45-10, 8s mostly $8.45-9. Organic 2/3 cartons 5s $10.95-13, 6s $12.95-13. Quality generally good.
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