Golden State kiwifruit growers expect typical volumes - The Packer

Golden State kiwifruit growers expect typical volumes

09/21/2012 01:43:00 PM
Jim Offner

California kiwifruit growers anticipate volumes closer to normal after a crop last year that exceeded 9 million 7-pound tray equivalents.

Production is forecast at 6.5 million for the upcoming season that runs from October to May, according to the Sacramento, Calif.-based Kiwifruit Administrative Committee, the federal marketing order that was left after the California Kiwifruit Commission was disbanded last year.

Record production in California was about 12 million tray equivalents in the mid-1990s, according to the committee.

“Last year was a particularly large crop, so compared to this year, it’s quite a bit smaller,” said Nick Matteis, the committee’s assistant director.

California’s kiwifruit acreage has shrunk to about 4,000 acres, from around 8,000 about a decade ago, although production volume has not dwindled proportionately, Matteis said.

“Over the past few years, we’ve seen improved cultural practices improving yield on the same acreage, so we’ve seen an uptick in the baseline crop, or a normal expectant crop,” he said.

Production in the normal range would be 6.5 million to 7.5 million tray equivalents, Matteis said.

According to the U.S. Department of Agriculture, as of Sept. 5, 19.8-pound containers of loose hayward variety kiwifruit from Chile were priced at $15-16 for sizes 25 and 27; $14-15, 30s; $13-15, 33s; $13-14, 36s; $12-13, 39s; and $11-12, 42s and 45s.

A year earlier, prices were in a similar range, from $14-15 in size 25 to $11-12, size 45.

About 75% of California’s crop — the state accounts for 98% of U.S. production — goes to the domestic market, according to the kiwifruit committee. Mexico and Canada are by far the two dominant export markets, Matteis said.

Large-size premiums

Growers anticipate a smaller crop — and stronger markets.

“We will start California kiwi in the first week of October, and the market should be strong as the crop will be down 15% to 20% from last year,” said Chris Kragie, deciduous fruit manager with Madera, Calif.-based Western Fresh Marketing.

Vancouver, British Columbia-based The Oppenheimer Group plans to ship the standard green hayward variety out of California and green and gold fruit from Italy this year, said Steve Woodyear-Smith, category director for kiwifruit.

“Industrywide, volume from both origins will be down on last year due to weather conditions, so the market could be strong through the fall and winter months,” he said.

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