Business updates: Citrus Marketing

01/25/2013 10:03:00 AM
Cynthia David

Booth Ranches puts codes on boxes

Orange Cove, Calif.-based Booth Ranches is placing a scannable bar code on every box of citrus packed this season.

Since boxes are now entered in inventory when they’re packed, rather than waiting until the entire pallet is built, inventory lags are spotted earlier and adjustments can be made more quickly, said Neil Galone, vice president of sales and marketing.

Retailers continue to use the small pop-up bins Booth introduced last year, Galone said.

The bin fits over empty cartons and holds the equivalent of two boxes of oranges. It can be used to build a small display or an auxiliary display.

“Bins help give the produce department a farmer’s market feel and make the consumer feel like they’re getting closer to the fresh product,” he said.

Booth is also expanding its cara cara groves, he said, and should have enough volume within three years to start packing its own pink navels.

“It’s something new and different with a really good flavor, which is a strong driver now in the produce department,” he said.

Duda Farm Fresh Foods hires two managers

Nichole Towell, director of marketing for Duda Farm Fresh Foods, Oviedo, Fla., said the grower-shipper’s citrus coming from California this season is attractive with excellent eating quality.

Duda’s mandarins and minneolas, which started in January, should be available through April, Towell said, with navel oranges and lemons through July.

In people news, Towell said Phillip Giannetto has joined Duda’s Visalia, Calif., branch as field operations manager, and Brent Young has joined the sales team as account manager.

“Both gentlemen bring a wealth of experience to the company,” she said.

Florida Classic Growers starts off with temples

Al Finch, vice president of sales and marketing for Florida Classic Growers, Lake Hamilton, Fla., said packing began the first week of January for temple oranges, and they should be available to early February.

“The fruit is smaller than normal, but there’s good promotable volume, so we’ve been promoting the 3-pound bags,” Finch said.

Florida Classic’s midseason orange varieties should transition to valencias sometime in mid-February, he said, and be available well into the summer in 4-pound bags.

Honey tangerines should be available to the first week of March, he said.

Florida Classic is the marketing arm of the Dundee Citrus Growers Association.


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