The stores maintain the same sized display year-round, where Mastromauro merchandises 75- and 140-count lemons.
He displays lemons along with 36-count limes on a produce table.
He uses about a foot-wide display of limes near the tomatoes as a color break and ties them in with avocados for guacamole.
He also replenishes a basketful of lemons on the fish counter two or three items a day.
The stores feature lemons and limes on ad together five or six times a year.
A look at limes
At Apple Valley Market, Milanowski says he sells about nine cases a week of size 35 limes.
“It’s not that big of an item,” he says, at least compared to lemons.
Many shoppers in that region buy limes and juice them, like they do many fruits and vegetables.
The store features limes on ad about once every two months at 3 for 99 cents, like lemons. Regular price is 49 cents apiece.
Milanowski maintains a 2- by 2-foot display of limes —enough to draw attention to them without risking much shrink.
At Palmer’s Supermarket, Manginelli displays limes in wicker bushel baskets — in keeping with the store’s country theme — on one side of a citrus display, above the mandarins.
“They’re up on top where everyone can see them,” he says.
The store also might put a basket of limes next to the Corona beer, but Manginelli doesn’t display alcoholic beverages in the produce department.
Sale price is 2 for 75 cents or 3 for $1, compared to a regular price of 59 cents each.
He also keeps a case of key limes on hand, which he says also sell fairly well.
“We merchandise lemon and limes in the citrus category, with our salsa/Hispanic display,” says Chris Petroulakis, regional produce coordinator for Whole Foods Market in Tucson, Ariz.