Sunkist touts secondary displays for retail - The Packer

Sunkist touts secondary displays for retail

04/03/2013 06:44:00 PM
Mike Hornick

Sunkist Growers secondary displayCourtesy Sunkist GrowersSunkist Growers is offering retailers six secondary displays to market its fresh citrus beyond the produce department.

Five are corrugated and one is a permanent wire rack display for 3-pound giro bags. The corrugated displays include:

 

  • Quarter bins in either a generic multiple-variety unit or units promoting cara cara navels, lemons, meyer lemons or Lil Snappers products; and
  • A pedestal display and two-tier unit for Lil Snappers, Sunkist’s most recent product addition.

 

“Our secondary displays…provide additional retail shelf space and allow retailers to introduce new items and conveniently tie-in fresh citrus sales with complementary items in other departments,” Julie DeWolf, director of retail marketing at Sherman Oaks, Calif.-based Sunkist, said in a news release.

Sunkist also provides recipe booklets, quick response codes and coupons.



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