MONTEREY, Calif. — Wilcox Fresh, Rexburg, Idaho, is expanding beyond its potato and onion expertise into tropical fruits.
Its new line, called Mexico Direct Tropicals, comes from a partnership with Mexico’s Proveedora de Frutas Cavi SA de CV, known for its Cavi label.
Wilcox executive vice president of sales and marketing Jim Richter said product is scheduled to start coming through McAllen, Texas, on Aug. 1 and should serve customers in the Midwest, Southeast and Texas.
In the line are bananas, pineapples, papayas, avocados, hot peppers, tomatillos and persian limes.
The new line was announced July 22 at the Produce Marketing Association Foodservice Conference and Expo.