While the likelihood of a mango purchase slipped two percentage points from Fresh Trends 2012, this tropical fruit is slowly gaining ground. Four years ago only 19% of shoppers said they purchased mangoes, while this year 27% said the same.
Importers expect brisk movement for another record crop of Mexican mangoes this summer.
Prizes are up for grabs in this year’s National Mango Board Mango Mania display contest.
Celebrity spokesperson Clinton Kelly and the National Mango Board launched the Mangover marketing campaign on May 2.
Mangoes are growing in popularity, but there is still a lot of room for expansion, according to suppliers.
The National Mango Board has a fully integrated marketing program in place for the first time this year, following the theme of a mango makeover.More Packer Stories for Mangoes
Market Scope - Mangoes — F.o.b.s as of June 10
MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (52-76-100) — Movement expected about the same. Trading tommy atkins 7-9s fairly active, 10-12s moderate; ataulfo slow. Prices tommy atkins 7-8s higher, tommy atkins 9s and 12s generally unchanged, others lower. Cartons one-layer tommy atkins 7s mostly $5.50-6, 8s $5-6, 9s mostly $5-5.50, 10s mostly $4.50, 12s mostly $4; ataulfo 14s mostly $5-6, 16s mostly $4.50-5, 18s mostly $3.50-4, 20s mostly $3-3.50. Quality and condition variable. Crossings include light volumes of kent variety.
MEXICO CROSSINGS THROUGH TEXAS — Crossings (164-186-*) — Movement expected about the same. Trading kent fairly active, others moderate. Supplies of tommy atkins and kent fairly light. Prices tommy atkins 7-9s slightly lower, ataulfo 18-20s slightly higher, others generally unchanged. Cartons one-layer kent 6-7s mostly $5.50, 8s mostly $5-5.50, 9s mostly $5-5.25, 10s mostly $4.50, 12s mostly $4, 14s $3.50-4. tommy atkins 6-8s mostly $5-5.50, 9s mostly $5, 10s mostly $4.50, 12s $3.75-4, 14s $3.50-4; ataulfo 12s $6-6.50, 14s mostly $5.50, 16s mostly $4.50-5, 18s mostly $4-4.50, 20s mostly $3.50-4, 22s $3-3.75, 24s mostly $3. Quality and condition variable.