While the likelihood of a mango purchase slipped two percentage points from Fresh Trends 2012, this tropical fruit is slowly gaining ground. Four years ago only 19% of shoppers said they purchased mangoes, while this year 27% said the same.
The National Mango Board is using summer themes to promote the fruit throughout 2015.
Mango volumes could be tight until March, when Mexico and Guatemala start shipping in volume.
The U.S. Department of Agriculture is seeking nominations for the National Mango Board.
Kingston Fresh plans to receive its first shipments of Peruvian mangoes the week of Jan. 12.
For 2015, the mango industry plans to focus its promotional muscle on educating consumers on how to select, cut and use mangoes through a summer, snacks and salsa-themed campaign.More Packer Stories for Mangoes
Market Scope - Mangoes — F.o.b.s as of Jan. 12
ECUADOR AND PERU — Imports (15-32-14) — Imports via boat. Movement expected to increase. Port of entry: Philadelphia. Trading very active. Prices higher. Flat one-layer tommy atkins and kent 7-12s $9-9.50.
ECUADOR — Imports (19-15-13) — Imports via boat. Port of entry: South Florida. Trading very active for limited supplies. Flat one-layer tommy atkins 7-12s $9-9.50. Port of entry: Southern California. Trading active. Prices higher. Flat one-layer tommy atkins 7-12s mostly $9-9.50. Quality generally good.
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