Melons Marketing business updates

04/19/2013 12:34:00 PM
Melissa Shipman

C.H. Robinson repeats Pink Ribbon program

Eden Prairie, Minn.-based C.H. Robinson Worldwide Inc., will continue its Pink Ribbon program, which has allowed the company to donate $680,000 since 2008 to breast cancer research organizations, according to Josh Knox, strategic category manager for the C.H. Robinson melon office.

“We try to keep the donation local and send $2 per bin to the retailer’s choice of organization in that area,” Knox said.

The company hopes to reach their goal of $1 million in donations before the end of 2013, after which they will continue the program.

“We know how many people breast cancer affects, and we want to help support the search for a cure,” Knox said.

The company’s new mobile app, Watermelons that Wow, will help fund these research efforts as well, with all proceeds going to charity.

Dixondale celebrates a century in business

Dixondale Farms, Carrizo Springs, Texas, celebrates its 100th anniversary this year. The company markets cantaloupes under the Carrizo Cantaloupes label.

To go along with this milestone, the company plans to roll out a new box design and provide a point-of-sale placard that includes a quick-response code to direct consumers to the website for more information on the family farm, and a link to the company’s Facebook page and other information, according to president Bruce Frasier.

The company also just added a 5,000-square-foot facility to isolate the cantaloupe portion of its business and is increasing their cantaloupe acreage in an attempt to lengthen the growing season for their product.

“Now we’re the only Texas shipper of cantaloupes, so there’s no deterrent to have them earlier,” Frasier said.

“We’re trying to increase acreage, not necessarily to increase our volume during the entire time, but to try to extend it out.”

Dulcinea Farms boosts its variety lineup

Monique McLaws, marketing and new products director for Dulcinea Farms LLC, Ladera Ranch, Calif., reports the company is expanding its seasonal melon offerings this summer.

Last year, the company introduced yellow miniature watermelons called SunnyGold Minis.

“We are expanding this program from July through August to provide retailers with a broader range of varieties to promote during the summer,” McLaws said.

Dulcinea also is test-marketing an orange-flesh honeydew this summer called Orange Bliss.

“This new honeydew has a really great product profile: taste, texture and sweetness. It will be a small trial program but we are excited to add this to our product lineup,” McLaws said.


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