Melons rebound

07/02/2012 08:50:00 AM
Steven Maxwell

During the summer months, Tops uses high-profile melon displays in both the fresh produce and home sections to drive sales, while cut slices display quality and color to consumers.

“From a retail standpoint, we took a major dollar and unit hit after the listeria outbreak, but we have now turned the corner and are seeing the consumer back and actively engaged in the category,” Wright says.

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