Two-thirds of all consumers purchased oranges in the past year, up two percentage points from Fresh Trends 2012. The citrus was the fifth-most popular fruit this year, up from No. 6 last year.
Several grower-packers have teamed with Sony Pictures Animation on a campaign that benefits a national hunger-relief charity and coincides with the filmmaker’s launch of “Cloudy with a Chance of Meatballs 2.”
Restrictions on citrus in California’s Tulare County, put in place in December after Asian citrus psyllids were found in the county, are set to be lifted June 17.
VISALIA, Calif. — Between rising demand for easy-to-peel citrus and a reduction in assessments, growers have good reason to pack under the Cuties label, Sun Pacific chief executive officer Berne Evans told potential recruits at the Visalia Convention Center.
Sun Pacific is following up its acquisition of the Cuties brand from Paramount Citrus with a June 11 meeting aimed at bringing new growers and packers into its clementine and mandarin program.
Thanks to the global marketplace, citrus is no longer a seasonal item. As California navel orange supplies wind down, fruit should begin arriving in North America from growing areas in South Africa, Chile and Australia.More Packer Stories for Oranges
Market Scope - Oranges — F.o.b.s as of June 10
SOUTH AND CENTRAL DISTRICT, CALIF. — Shipments moderate — Movement of late navel expected to continue to decrease as more handlers finish for the season. Trading moderate. Prices shippers first grade 48-72s higher, others generally unchanged. 7/10-bushel cartons late navel shippers first grade 48-56s $21.75-23.80, 72s $20.75-22.80, 88s $19.75-21.80, 113s $15.75-16.80, 138s $12.75-13.80; shippers choice 48-72s $15.75-16.80, 88s $14.75-16.80, 113s $13.75-14.80, 138s $11.25-12.30.
SOUTH AND CENTRAL DISTRICT, CALIF. — Shipment fairly light — Movement of Valencia expected about the same. Prices shippers choice grade 88-138s slightly higher, shippers first 48-88s slightly lower, others generally unchanged. 7/10-bushel cartons valencia shippers first grade 48-56s mostly $13.75-15.80, 72s mostly $12.75-14.80, 88s $11.75-13.80, 113s $11.25-12.80, 138s mostly $10.75-11.30; shippers choice 48-72s $10.75-11.30, 88-113s $11.25-12.30, 138s $9.75-10.80. Organic 7/10-bushel cartons valencia shippers first grade 72-88s mostly $18.30-19.80, 113s $16.75-17.80, 138s $12.30-14.80.
FLORIDA — Shipments (67-96-65, includes export 11-5-4) — Prices not reported.